Privacy Policy

Last updated: 10 June 2026

This Privacy Policy explains how Adalonia Ltd (Company No: 15702309), a company registered in England and Wales, with registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ ("we", "us", "our") collects, uses, and protects your personal data when you visit or make a purchase from adalonia.co.uk.

We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

The data controller responsible for your personal information is:

Adalonia Ltd
Company No: 15702309
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
United Kingdom
Email: info@adalonia.co.uk

2. What Personal Data We Collect

We may collect and process the following personal data:

  • Identity data: first name, last name
  • Contact data: email address, telephone number, billing address, delivery address
  • Transaction data: details of products you have purchased from us and payment details (processed securely via third-party payment processors — we do not store full card details)
  • Technical data: IP address, browser type, operating system, referring URLs, pages visited, and other usage data collected via cookies and analytics tools
  • Communications data: any messages, emails, or enquiries you send us

3. How We Collect Your Data

We collect personal data through:

  • Direct interactions (when you place an order, create an account, contact us, or subscribe to our newsletter)
  • Automated technologies (cookies, server logs, and analytics tools when you browse our website)
  • Third-party services (payment processors, delivery partners, and analytics providers)

4. How We Use Your Personal Data

We use your personal data for the following purposes and on the following legal bases under UK GDPR:

  • To process and fulfil your orders — legal basis: performance of a contract
  • To process payments and prevent fraud — legal basis: performance of a contract and legitimate interests
  • To communicate with you about your order — legal basis: performance of a contract
  • To send marketing communications (only if you have opted in) — legal basis: consent
  • To improve our website and services — legal basis: legitimate interests
  • To comply with legal obligations — legal basis: legal obligation

5. Third-Party Services and Data Sharing

We may share your personal data with trusted third parties solely for the purposes described above. These include:

  • Payment processors (e.g. Stripe, PayPal) — to securely process your payments. These providers are PCI-DSS compliant and process your payment data under their own privacy policies.
  • Delivery and logistics partners — to fulfil and deliver your orders
  • Analytics providers (e.g. Google Analytics) — to help us understand how visitors use our website
  • Email marketing platforms — to send you newsletters or order updates (only where you have given consent)
  • IT and hosting providers — to operate and maintain our website

We do not sell, rent, or trade your personal data to any third parties for their own marketing purposes.

6. Cookies

Our website uses cookies — small text files placed on your device — to improve your browsing experience, analyse site traffic, and support our marketing activities.

The types of cookies we use include:

  • Strictly necessary cookies: required for the website to function (e.g. shopping basket, login session)
  • Analytics cookies: help us understand how visitors interact with our website (e.g. Google Analytics)
  • Marketing cookies: used to deliver relevant advertisements (e.g. Meta Pixel)

You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order-related data is typically retained for six years in accordance with UK tax law.

8. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

  • Right to access: request a copy of the personal data we hold about you
  • Right to rectification: request correction of inaccurate or incomplete data
  • Right to erasure: request deletion of your personal data in certain circumstances
  • Right to restrict processing: request that we limit how we use your data
  • Right to data portability: receive your data in a structured, commonly used format
  • Right to object: object to processing based on legitimate interests or for direct marketing
  • Right to withdraw consent: where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at info@adalonia.co.uk. We will respond within 30 days.

9. How to Complain

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK's data protection authority:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113

10. International Transfers

Some of our third-party service providers may process your data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR, such as standard contractual clauses or adequacy decisions.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated revision date. We encourage you to review this page periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

Adalonia Ltd
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
United Kingdom
Email: info@adalonia.co.uk